Rayie Musk
The Story behind
the House.
Two collections. One coast. Made in the UK.
The Heritage
Three thousand years on the same trade route.
The Somali coast sits at the mouth of the Red Sea and the Gulf of Aden, the crossroads of the ancient incense trade. Arab traders, Indian merchants, Roman buyers: they all came here, and they all left with frankincense. The land the Egyptians called Punt, and sent expeditions to for incense, is widely believed to be this coastline.
Rayie Musk works in two directions from that history. The Coast is named for the ports themselves, real cities still standing and still trading. 11°N is named for the latitude the frankincense grows on, and for what was done with it once it was carried home.
Scent is the oldest form of trade. We are only continuing it.
The Brand
I grew up with two different ideas of what home smells like.
The Somali coast sits at the origin of the world's incense trade. Frankincense from the northern mountains. Myrrh from the interior. Oud routes connecting the Horn of Africa to Arabia, India and the Mediterranean, long before modern perfumery had a name.
Rayie Musk carries that lineage forward. The first collection is named for the ports: Berbera, Kismaayo, Jamaame. The second is named for the latitude those resins grow on. Same coast, two ways of telling it.
Made in the UK. Rooted in the coast.
Zubair, Founder
