Our House's Story
Growing up in the UK in a Somali household, certain things were constant. The warmth of family gathered after dinner. The sound of the adhan in the morning. And always, always, the smell of incense and coal burning through the house.
For Somalis, burning incense isn't just a tradition. It's a language. A way of welcoming guests, of marking moments, of making a home feel like a home. As a child, Zubair didn't think much of it. It was simply the smell of his family, his culture, his identity.
So Zubair decided he would. Four years ago, he began building Rayie Musk - a luxury fragrance brand rooted in Somali and Middle Eastern heritage, crafted into something entirely modern. The name itself comes from the Somali language. Rayie carries a meaning that resists a single translation somewhere in the territory of elegance, of refinement, of something that simply carries itself well. It felt like the only word for what he was trying to build.
Not a brand that borrows from a culture. A brand that comes from one.
Every scent in the Rayie Musk collection is named after a city in Somalia. Berbera. Kismaayo. Jamaame. Cities with history, with character, with a depth that most of the world has never had the chance to discover. Each name is a quiet act of pride and a tribute to a land whose ingredients have shaped the art of perfumery for thousands of years.